Feels like organic reach keeps getting squeezed across most platforms, to the point where some people treat paid boosting as basically mandatory now rather than optional.
What's the actual split looked like for you recently - mostly organic still, mostly paid, or some deliberate mix? And has that ratio changed noticeably over the past year or so?
What's the actual split looked like for you recently - mostly organic still, mostly paid, or some deliberate mix? And has that ratio changed noticeably over the past year or so?