Great content doesn't matter if Google can't actually crawl and index your site properly. Here are the technical basics worth checking first.
robots.txt – Make sure you're not accidentally blocking important pages from being crawled.
XML sitemap – Submit it to Google Search Console so Google has a clear map of every page you want indexed.
Check indexed status – Use Search Console's URL inspection tool to confirm important pages are actually indexed, not just published.
Fix broken internal links – Dead links waste crawl budget and hurt user experience.
Mobile-first indexing – Google primarily crawls and ranks based on your mobile version now, so mobile issues directly hurt rankings.
Core Web Vitals – Page speed and stability metrics are a direct (if modest) ranking factor.
Has anyone found a crawl/indexing issue on their own site they didn't know about until checking?
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