Launching a new site? It's easy to focus on design and forget the unglamorous stuff that actually keeps a site running smoothly. Here's a quick pre-launch checklist worth running through.
Test every form (contact, signup, checkout) end to end.
Install an SSL certificate and force HTTPS everywhere.
Check mobile responsiveness on at least 2-3 real devices.
Submit an XML sitemap to Google Search Console.
Set a proper meta title and description on every page.
Install analytics before launch, not after.
Set up custom 404 and 500 error pages.
Run a broken-link check across the whole site.
Confirm backups are actually running (and test a restore).
Run a speed test and fix anything under a 70 score.
What's the one pre-launch step people forget most often, in your experience?
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